Felicia + Team

Felicia D. Rabb

"...all of those hours perusing Pinterest, all those endless decisions, all those special details-  I get to make them come to life.”

The Owner + Lead Wedding Planner

Felicia, owner + lead planner, has been doing events in the gulf coast area for over six years.

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With a background in marketing, she first got her taste for events while working as a marketing coordinator for a local orthodontist. When she began planning the client events, the rest was history. She quickly fell in love with creating unique + detailed celebrations that brought people together.

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Throughout her extensive career as an event planner, she has worked for well-known organizations, such as the Studer Community Institute + Big Brothers Big Sisters of Northwest Florida, gaining valuable knowledge + event experience along the way.

When she’s not planning weddings + events (or thinking about planning weddings + events), she’s most likely on the water. She loves paddle boarding + frequently visits different beaches with her mini German Shepherd, Sniper. She also has a potbelly pig named Hamilton Oliver. If you're lucky, you'll hear him oinking in the background during a call with her!

She also absolutely loves to travel + she’s so excited many brides are taking her all over this year!

She adores bows, macarons + peonies, and she loves when you want all three of those at your event!

“𝗜 𝗹𝗼𝘃𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀' 𝗱𝗿𝗲𝗮𝗺 𝘄𝗲𝗱𝗱𝗶𝗻𝗴 𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲. 𝗪𝗶𝘁𝗵 𝗮 𝘄𝗮𝘃𝗲 𝗼𝗳 𝗺𝘆 𝘄𝗮𝗻𝗱 (𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮 𝗳𝗲𝘄 𝗼𝗳 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗶𝗻 𝗹𝘂𝗹𝘂𝗹𝗲𝗺𝗼𝗻) 𝗜 𝗴𝗲𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗹𝗹 𝘁𝗵𝗼𝘀𝗲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲, 𝗿𝗶𝗴𝗵𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲’𝘀 𝗲𝘆𝗲𝘀. 𝗔𝗹𝗹 𝘁𝗵𝗼𝘀𝗲 𝗵𝗼𝘂𝗿𝘀 𝗽𝗲𝗿𝘂𝘀𝗶𝗻𝗴 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁, 𝗮𝗹𝗹 𝘁𝗵𝗼𝘀𝗲 𝗲𝗻𝗱𝗹𝗲𝘀𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝗮𝗹𝗹  of 𝘁𝗵𝗼𝘀𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀-  𝗜 𝗴𝗲𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲.”  🤍

Morgan Ryan Watkins

The Associate Planner

Morgan is not only Felicia’s very best friend + closest confidant, but also her right-hand person. Morgan started out helping her best friend behind the scenes with little projects, not realizing she was going to fall completely in love with events + weddings.

She grew up helping friends + family members with all sorts of celebrations, so it came as no surprise that she had a natural eye for detail + talent for design.

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From keeping a meticulous planner with daily activities to color coordinating her own home, she’s always had a knack for keeping things beautiful and on time.

As Felicia By Design’s first associate planner, she brings a fresh set of eyes + a different design perspective. 

When Morgan isn’t putting together beautiful balloon arches + charcuterie displays, she’s with her Boykin Spaniel, Lady May, or her brand new baby girl, Madalyn Blake.

Balancing all those activities is nothing for Morgan; after all, she’s a natural when it comes to 𝙗𝙚𝙖𝙪𝙩𝙞𝙛𝙪𝙡𝙡𝙮 𝙘𝙤𝙤𝙧𝙙𝙞𝙣𝙖𝙩𝙞𝙣𝙜 𝙘𝙝𝙖𝙤𝙨.

Brooke Moore

The Assistant Coordinator

Brooke has always loved event planning; it's truly her passion. She loves having every detail planned out + making sure it is showcased in a way unique to the celebrator.

"I have always been the one to plan all my family events + coordinate everything. I fell in love with the chaos of it all after working at a fine dining restaurant in Orange Beach, AL. I was promoted to putting together holiday events + I knew then that I loved it and wanted to do it forever.

In the Fall of 2018, I decided to switch my major to events. I graduated in 2019 with a double degree in Hospitality Management and Event Planning. While in school, I began volunteering for Joy of Life on the Gulf Coast + was the event planner for the St. Judes Mardi Gras Ball.

I have always loved weddings, and I promise I cry at every single one of them. To me, wedding planning is not about the perfectness of the day but the people in it who make it perfect.  I will strive to make sure your day is as perfect as it can be.

When I am not helping coordinate weddings, I either am at home with a book in my hand, working on designs for a t-shirt company I own, or spending downtime with my husband, Jake Moore, and my Treeing Walker Coonhound, Jaxon."